Largest Internet Search Engine Optimization and Marketing Glossary

We have a great collection of world's largest Search Engine Optimization and Marketing Glossary. We have compiled this largest Internet Web Glossary alphabetically, so that you can find your desired terms and abbreviations of SEO and SEM quite easily. All of the definitions on this page are an internal anchor that link to the targeted alphabet page e.g. if you want to see terms relating to alphabet "B", then you have to click on the anchor alphabet "B" to get its related terms that will be found on the desired linked page.
"0-9" | "A" | "B" | "C" | "D" | "E" | "F" | "G" | "H" | "I" | "J" | "K" | "L" | "M" | "N" | "O" | "P" | "Q" | "R" | "S" | "T" | "U" | "V" | "W" | "X" | "Y" | "Z"

"0-9"

301 redirect

Also known as a permanent redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a lasting change in its URL. A permanent redirect is a type of server side redirect that is handled properly by search engine spiders.

302 redirect

Also known as a temporary redirect, an instruction to Web browser to display a different URL from the one the browser requested, used when a page has undergone a short-term change in its URL. A temporary redirect is a type of server side redirect that is handled properly by search engine spiders.

"A"

The alphabet "A" has following terms and abbreviations:

Action

The searcher behavior that ultimately results in a Web Conversion usually the purchase of your product typically used in “call to action” to describe copy written to induce a conversion, and in “cost per action” to describe the fee for each successful conversion.

Advertising Agency

A company that help clients to plan and purchase promotional announcements. Interactive Agencies handle email, banners ads, search and other electronic promotions traditional ad agencies, cover TV, radio, and print media but might cover interactive media too.

Affiliate Marketing

A technique of marketing a selling products in which a Web site (the affiliate marketer) direct web visitor to another site (the affiliate program sponsor) and is compensate with a commission for visitors purchases.

Allowable

The highest cost per action that you will pay for a particular product, your allowable is used with your conversion rate to calculate the maximum per – click fee that you should pay.

Alt Text

The descriptive text for an image coded in the HTML image tag. The alt attribute on the image’s tag helps visitor with visual impairments to determine what the image contains, by the providing alternative (alt text).

Anchor Text

The words are shown on a page for hyper text link, usually shown as underlined text in a different color from the surrounding text. Search engines used anchor text to infer the subject matter of the page being linked to.

Antiphrasis

A search term within a search query that is ignored by some search engines when it looks for matching pages. In the query “what is London’s capital” search engines might ignored antiphrasis “what is” and search only for “London’s capital” (which will probably find better results because the searcher really does not care whether the words what and is are on the matching pages).

Application Server

The system software that execute the programs that run a Web site Application Servers also known as Web Application Servers are typically used to display dynamic pages.

Audience

A web term analogous to market segment in off line marketing that describes a particular group that a website’s message is targeted to. Audiences are broader than market segments because they reach beyond customers. Typical Web sites audience includes stock analysis, the media, and distribution channels, as well as each of their customer market segments.

Authority

The perceived expertise level of a Web site, as measured by its network inbounds hyper text links. Search engines typically place great importance on site that have many inbound links for other well – linked sites, and place those sites at the top of search results for queries on subjects that match the site’s subject.

Authority Page

A web page that has many links to it on a certain subject.